Crappy service = crappy income
Posted by Cap in Business Ramblings |Have you ever bought something online, and it took forever to arrive? You sent off multiple emails to the seller, only to get slow response – if any at all.
So the whole experience ticked you off big time, you get on your favorite online forum and rant about the merchant in question.
Well, the chance is little, but I may be that online store that just pissed you off.
I’m not sure if I’ve mentioned this before, but I sell a particular widget on one of my site. I’ve been doing this for about 3+ years now and lately for whatever reason, my service has been slowing down. What made me realize this more than ever, is reading those customer complaints in a more open environment.
So yeah I did a quick Google search, and found my little store being discussed. It wasn’t completely negative, but overall I think I have an unreliable image. There’s the occasional mix of “this guy is great, don’t worry about it” and “got my widget the next day!” but most of the recent ones are along the lines of “bought it a week ago, still haven’t received it.”
Do’h!
So yeah, that’s been hurting my tiny sales, and it’s hurting my tiny income.
Moral of the story? If you do something half-ass, you’re going to get half-ass results.
I’ve been trying to improve and expand the business though. I’m setting up a new store front and domain; getting wholesale/drop-ship service set up with larger retailers; and messing with osCommerce, an awesome open source e-commerce solution.
But yeah I figured if I make a mention of it here, I can get my lazy butt to take some action.
4 Comments to “Crappy service = crappy income”
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October 12th, 2005 at 6:02 pm
Holy crap…your post literally mimmicked a post I had ready.
On House Of Rave I’ve been slacking with the support. Things usually get sent about 90% of the time with no delay, but if there is a problem, I have been slow to fix it lately.
I’ve moved to a more efficient and in-my-face order system using Outlook, forcing me to handle customer emails and phone calls quickly.
October 12th, 2005 at 8:00 pm
lol.
yeah I’m also using outlook, and the emails I get sometimes starts to irk me. one problem with online store is, people expect the same speed and service from big companies, and thats understandable but at times could be rather unreasonable.
one of my problem is, the things I sell are pretty much a one time deal, there’s no reason why a person would ever buy it again, so I’ve been careless on customer service. I keep forgetting 60% of my sales are via referrals.
rest are overpriced banner placements on selective online forums.
October 15th, 2005 at 1:42 am
Do you do all the shipping, inventory, and customer service yourself? Or do you drop-ship like Nev? If the former, that is what I’m worried about – spending way too much time dealing with the nitty gritty. I love those companies that shoot out tracking numbers immediatly after shipping, gotta look into that.
October 15th, 2005 at 5:21 pm
well right now I only really have one product, so yeah I stock and ship ‘em myself. I also handle the customer service myself too. Don’t get as many emails as before, but still need to check at least once per day.
it’s not so bad, but when u’ve been doing it for years after years, it gets boring and tedious. the learning process was very educational though. I went through couple different shipping options, and finally settled on one that works best for me.
I send out tracking numbers etc. too depending on what I use. i.e. if you use fedex, their online label printing and shipping management lets you shoot off an email as you print out the label.
endicia.com (the USPS postage printing service I use) has a similar feature in their program where I can send out emails with tracking/delivery info as I print out the shipping labels.
but yeah long story short, I think I’m just getting lazy and it does get boring, even though the work involved is super easy and requires hardly that much time. *shrug*