The number, of course, is pulled out of thin air. I can vouch for one person that definitely had a hard time resisting the urge to spend needlessly, but through my short life span, I’ve also seen the very same action done by many others.

I just want to go to the mall and buy something. It’ll make me feel better.

Ever heard something along this line? The tag line would usually be preceded by a negative event, whereby buying something may balance out the crappy day.

It’s simple, you’re just buying a little gift to yourself, something to smooth out the bad day, bad week, etc. No big deal, right?

How often do you say the ‘harmless’ tag line above?

How long does the perceived happiness from the goods and the purchase actually last?