More $15 Shoes, PleasePosted by Cap on March 25, 2007 |
Saw this on Friday night’s 20/20 and thought it was pretty neat.
Launched in 2006, New York Nick’s Stephon Marbury partnered with Steve & Barry’s to promote a line of shoes and clothing bearing his nickname, “Starbury.” Understanding the pressure that inner-city kids face to spend $150-$200 on footwear sold by other companies such as Nike, Reebok, and Addidas, Marbury’s line of shoes will sell from $9.98 to $14.98. To show their quality, Marbury will be wearing these shoes for the entire 06-07 NBA season.
On March 23, 2007, Starbury was featured in a segment on the ABC show 20/20 (edition entitled “Enough!”), hosted by John Stossel. The segment dealt with the high price of sneakers and the role of Starbury and Marbury as an alternative. During the show, Marbury stated “If you take my shoe and you take a $150 shoe, cut it down in half, and it do the same exact thing.”
Sure, the shoes are still made in China, but at least they’re not $150 made in China shoes. And yes, Marbury isn’t exactly a star NBA player (contrary to his own self proclaimation of “best PG in NBA”), regardless, promoting the idea that brand and quality doesn’t always equate to high prices is awesome enough in itself.
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